
Founded in 1978 by Mr. A. John Samuel as a small trading venture, it evolved into a retailer of consumer electronics and home appliances by 1983. After the founder's passing in 1990, his son Johnson and his brothers expanded the business significantly.

Founded in 1978 by Mr. A. John Samuel as a small trading venture, it evolved into a retailer of consumer electronics and home appliances by 1983. After the founder's passing in 1990, his son Johnson and his brothers expanded the business significantly.